Salesforce has developed a fashion app that will help you decide what to buy at retail stores. The internal working name of the soon-to-launch technology is Fashionforce and it uses a combination of dressing rooms with photo-sphere mirrors and 360-degree cameras —and fashion experts via the Community Cloud platform— to advise the user on the best items to purchase. Artful Gentleman in Mid-Market is one of the first stores to participate in partnership with the app's official rollout on February 9th, SFGate reports.
The store is equipped with the Fashionforce-supplied technology with the hope that SF customers will be early adopters to use photos and input to make shopping decisions. While customers shop, Fashionforce and Artful Gentleman can collect valuable data. In return, the app can offer more options in the store based on what the shopper has already chosen to try. The data can also help inform the store on future collections based on what their customers want to wear.
In essence, Salesforce aims to bring the integrated, online shopping experience offline via the Fashionforce app. Other stores in the area like Rebecca Minkoff and the Bloomingdale's at Stanford Shopping Center are attempting similar ventures with their eBay-powered dressing rooms and tech screens. The added time and effort with using these shopping platforms may eventually pay off with an underlying efficiency: shoppers discover new items quickly, and retailers focus on making and ordering pieces that customers want.